Toys

Race and level up your puzzle skills! Think fast to solve the challenges before your competitor reaches the highest level. Roll the dice, place the 7 blockers on the game board accordingly and complete the square using the 9 puzzle pieces before your...

SmartMax My First Safari Animals is designed for kids ages 1 - 5 years, offering an early, safe, and fun introduction to magnetic discovery. Easily build and play with the animals, or mix and match for crazy combos! The soft animals simply click on the...

Get ready for an intergalactic adventure with the newest addition to the Sticki Rolls lineup! In collaboration with Disney, Sticki Rolls proudly introduces the Disney’s Stitch Sticki Rolls Collection. Featuring one-of-a-kind designs inspired by Stitch’s...

Jaguars have the strongest bite of any big cat: twice as strong as that of a lion. With it, jaguars can even crack open tortoise shells without any effort. It’s easy to tell jaguars apart from leopards, since they have spots in the middle of the...

The fun factor is guaranteed with the SmartMax My First Tractor set, as children start creating their own stories with the farmer and his horses! With the My First collection from SmartMax, your child can discover how magnets work. This set is all about...

Holsteiners are very talented jumpers. Just a few days after birth, the foals will jump joyfully and energetically over small obstacles. However, jumping training only begins in earnest at the age of two to three. By the age of five to six, the...

The Emperor Penguin from Schleich® WILD LIFE is the largest and heaviest penguin species. It is also unique for living so far south in Antarctica. Emperor Penguins don’t build a nest, instead brooding directly on the ice. After laying an egg,...

My First Explorers is a magnetic play set that seamlessly integrates into the SmartMax universe. Mix and match the car, plane, and rocket to create a unique set of vehicles and let your imagination soar. The different parts of the vehicles magnetically...

Introducing the new 'Golden Snitch' Crystal Art Bag Charm Kit. Let the most coveted ball in the Wizarding World add golden shimmer to your everyday carry. Capture the essence of Harry Potter's Quidditch triumphs with this sparkling charm, perfect for...

Introducing 'Ron Weasley', one of many highly sought after Wizarding World / Harry Potter Crystal Art Buddies from our brand new 'Series 3' collection! Brighten up your living space, or surprise a friend with a unique gift that captures the timeless...

Introducing 'Hedwig', one of many highly sought after Wizarding World / Harry Potter Crystal Art Buddies from our brand new 'Series 3' collection! Brighten up your living space, or surprise a friend with a unique gift that captures the timeless appeal...

Introducing 'Harry Potter', one of many highly sought after Harry Potter Crystal Art Buddies from our brand new 'Series 3' collection! Brighten up your living space, or surprise a friend with a unique gift that captures the timeless appeal of Harry...