SmartMax

Have fun building incredible structures with SmartMax! SmartMax allows children to explore magnetism safely. The oversized pieces are specifically designed for handling by young children as they...

SmartMax My First Safari Animals is designed for kids ages 1 - 5 years, offering an early, safe, and fun introduction to magnetic discovery. Easily build and play with the animals, or mix and match...

Get ready for 4 new SmartMax trucks: a fire engine, a dumper truck, a cement mixer & a tow truck. Young children will love finding the right pieces to make the correct vehicle or mixing it up to...

The fun factor is guaranteed with the SmartMax My First Tractor set, as children start creating their own stories with the farmer and his horses! With the My First collection from SmartMax, your...

My First Explorers is a magnetic play set that seamlessly integrates into the SmartMax universe. Mix and match the car, plane, and rocket to create a unique set of vehicles and let your imagination...

SmartMax My First Farm Animals is designed for children ages 1 up to 5 years, offering an early, safe, and fun introduction to magnetic discovery. Easily build and play with the animals, or mix and...

Have fun building incredible structures with SmartMax! The oversized pieces are specifically designed for handling by young children as they learn about the effects of magnetic attraction and...

Create even more robots with Roboflex Plus! Get creative and make your own colourful, crazy robofriends. The new, flexible, extendable magnetic bars add an extra dimension to the SmartMax playset...

Time to get things rolling! My First Build & Drive takes you on a creative journey. It is a 2-in-1 playset: Toddlers as young as 18 months can build and play or pre-schoolers from the age of 2,5 can...

Trigger your child’s creativity with SmartMax My First Totem. Build your own crazy totem, or complete one of the 24 challenges by making the funniest constructions. The extra-large SmartMax parts...

Do you know all your dinosaurs? Travel back in time to prehistoric times. Build and play with the dinosaurs, but watch out for the T. Rex! Discover SmartMax My First Dinosaurs and be ready for...

Shake, rattle & build! Amaze your little one with the My First set. We have developed 4 new SmartMax bars and balls each featuring a different structure to stimulate the sense of touch. The new...